MD Logistics’ customized supply chain solution helps a luxury brand manufacturer provide a personalized shopping experience while maintaining a high turnaround rate.
The Challenge
For almost a decade, MD Logistics has worked with a UK-based manufacturer of high-end personal care products who has spent 50 years building an internationally recognizable brand that is synonymous with high-quality luxury. To honor this identity, the customer requires clear branding on every package, no matter the final destination. From brand-named tissue paper folded in a precise manner to personalized and handwritten notes, each package must meet a strict set of guidelines. MD Logistics was tasked with developing an efficient retail fulfillment and packaging solution that met the customer’s requirements while mitigating order turnaround time.
The Solution
After clearly defining the customer’s brand requirements, MD Logistics developed an efficient and cost-effective strategy for personalized retail fulfillment and specialized packaging. MD Logistics employees personally wipe down, package and seal every product in client-branded tissue paper and boxes. By assigning dedicated employees to specially package each order, MD Logistics crafted a customized supply chain solution that meets the customer’s unique brand requirements. Employees also transcribe buyer messages, write personal notes indicating who packaged the shipment, and accommodate gift-wrapping requests. Over time, the customer’s logistics needs evolved due to a variety of factors, including a substantial investment in its e-commerce platform. MD Logistics promptly developed customized, turnkey solutions that protected the bottom line. This game changing solution allowed the company to maintain their luxury brand and continue to provide buyers with a personalized and up-scale shopping experience, while maintaining a high turnaround rate.
Source: Inbound Logistics
