Tag: Holiday Supply Chain

Preparing for an Unpredictable Holiday Shopping Season

Brands are making the Black Friday peak season longer every year, especially in e-commerce, and supply chains need to be ready in order to maximize sales opportunities. Brick-and-mortar sales will be challenged this year due to repercussions from the pandemic, and are likely to see lower revenues from their usual channels than in previous years. Read the full article…

Holiday Season Success Powered by Omnichannel Perfection

omnichannel

Each year it seems as though the ramp-up to holiday season starts earlier for merchants, as they truly understand the impact that strong (or poor) seasonal performance can have on their bottom line. Survey’s show 69% of both in-store and online sales during the holidays went to omnichannel retailers. That’s a reminder for all merchants to dedicate time pre-holidays to implement ways to engage with and sell to consumers through physical and digital channels. Read the full article…