Each year it seems as though the ramp-up to holiday season starts earlier for merchants, as they truly understand the impact that strong (or poor) seasonal performance can have on their bottom line. Survey’s show 69% of both in-store and online sales during the holidays went to omnichannel retailers. That’s a reminder for all merchants to dedicate time pre-holidays to implement ways to engage with and sell to consumers through physical and digital channels. Read the full article…
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